{"id":299,"date":"2026-09-25T14:58:29","date_gmt":"2026-09-25T14:58:29","guid":{"rendered":"https:\/\/glou.design\/?page_id=299"},"modified":"2026-09-25T15:15:56","modified_gmt":"2026-09-25T15:15:56","slug":"sylara-case-study","status":"publish","type":"page","link":"https:\/\/glou.design\/fr\/sylara-case-study\/","title":{"rendered":"Sylara Case Study"},"content":{"rendered":"\n[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; custom_padding=&#8221;0px||0px||true|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_row _builder_version=&#8221;4.27.4&#8243; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_code 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solid #000!important;min-height:auto}.gd-syl .deliver-box:last-child{border-bottom:0!important}.gd-syl .step{grid-template-columns:1fr;gap:16px}.gd-syl .charter-board{transform:none;box-shadow:10px 10px 0 #ff00ff;max-width:none}.gd-syl .charter-sheet{padding:10px}.gd-syl .nowrap{white-space:normal}.gd-syl .buttons{flex-direction:column}.gd-syl .gd-btn{width:100%}}<!-- [et_pb_line_break_holder] --><\/style><!-- [et_pb_line_break_holder] --><div class=\"gd-syl\"><section class=\"hero white\"><div class=\"wrap\"><pee class=\"meta\">Case study \/ Sylara<\/pee><h1 class=\"hero-title\">Sylara needed a credible identity, fast. So they called me.<\/h1><div class=\"intro-block\"><pee class=\"body\">Sylara already had a name, a flame mark and a strong internal vision. The work was to give those pieces a system where they could actually shine.<\/pee><\/div><\/div><\/section><\/div>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; custom_padding=&#8221;0px||0px||true|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_row _builder_version=&#8221;4.27.4&#8243; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_code _builder_version=&#8221;4.27.4&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<div class=\"gd-syl\"><section class=\"starting white\"><div class=\"wrap\"><pee class=\"kicker blacktxt\">01 \/ Starting Point<\/pee><div class=\"starting-grid\"><div><h2 class=\"mega\">It was green, but it still lacked life.<\/h2><pee class=\"copy\">The existing identity had a flame pictogram and a lot of intention. What it needed was rhythm, rules and enough clarity for a team to use it consistently.<\/pee><\/div><div class=\"flame-only\"><svg class=\"old-flame\" id=\"d\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 223.98 600\"><path d=\"M111.99,600C1.03,531.51-33.22,428.77,35.28,291.78,103.77,154.79,69.52,52.05,111.99,0c42.47,52.05,8.22,154.79,76.71,291.78,68.49,136.99,34.25,239.73-76.71,308.22Z\" fill=\"#1A3C34\"\/><\/svg><\/div><\/div><\/div><\/section><\/div>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; custom_padding=&#8221;0px||0px||true|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_row _builder_version=&#8221;4.27.4&#8243; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_code _builder_version=&#8221;4.27.4&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<div class=\"gd-syl\"><section class=\"reality black\"><div class=\"wrap\"><pee class=\"kicker whitetxt\">02 \/ Reality<\/pee><div class=\"reality-stack\"><div class=\"reality-item\"><h2 class=\"mega\">The budget was small. The stakes were not.<\/h2><pee class=\"copy\">The team needed to keep moving: presentations, conversations with future partners and investors, and a product still being built.<\/pee><\/div><div class=\"reality-item alt\"><h2 class=\"mega\">So the scope became sharper.<\/h2><pee class=\"copy\">The work became a compact identity foundation: the visual decisions, usage rules and files needed to make the next steps look coherent, credible and usable.<\/pee><\/div><\/div><\/div><\/section><\/div>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; custom_padding=&#8221;0px||0px||true|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_row _builder_version=&#8221;4.27.4&#8243; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_code _builder_version=&#8221;4.27.4&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<div class=\"gd-syl\"><section class=\"logo-system white\"><div class=\"wrap\"><pee class=\"kicker blacktxt\">03 \/ Logo System<\/pee><div class=\"logo-top\"><div><h2 class=\"mega\">The final identity kept the flame.<\/h2><\/div><div><div class=\"floating-mark\"><svg class=\"syl-mark\" id=\"d\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 223.98 600\"><path d=\"M111.99,600C1.03,531.51-33.22,428.77,35.28,291.78,103.77,154.79,69.52,52.05,111.99,0c42.47,52.05,8.22,154.79,76.71,291.78,68.49,136.99,34.25,239.73-76.71,308.22Z\" fill=\"#c3663a\"\/><\/svg><\/div><\/div><\/div><div class=\"logo-copy-row\"><pee class=\"copy logo-explain-left\">Two creative directions were explored, including a more light driven route. The work clarified something useful: the existing pictogram still carried recognition for the team.<\/pee><pee class=\"lead logo-explain-right\">Mark, wordmark and lockup became a usable set instead of a loose logo file.<\/pee><\/div><div class=\"comparison\"><div class=\"compare-item\"><pee class=\"small\">Base word<\/pee><pee class=\"typed-word\">Sylara<\/pee><pee class=\"copy\">The name typed in Noto Sans gave a solid starting point, but it was still too rigid to sit naturally beside the flame.<\/pee><\/div><div class=\"compare-item\"><pee class=\"small\">Final wordmark<\/pee><svg class=\"syl-wordmark\" id=\"d\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1200 409.23\"><path d=\"M190.35,231.33c-.82,61.54-56.38,85.89-111.1,84.4-13.43-.2-26.82-1.61-39.94-4.44-6.62-1.45-13.25-3.32-19-6.13-15.77-6.99-22.76-24.59-19.54-41.13,4.22-20.94,24.84-12.59,39.74-8.07,3.94,1.19,7.91,2.3,11.91,3.28,21.5,4.98,50.57,8.85,66.65-9.37,7.49-8.79,7.34-21.93,1.09-31.37-6.26-9.9-16.14-16.33-26.49-22.25-25.57-14.17-54.47-25.8-72.67-49.65C3.92,124.96.1,94.43,9.53,68.76,29.3,16.02,95.69,8.44,144.6,19.94c14.8,3.43,36,8.58,37.17,26.58.85,14.8-11.34,29.13-26.89,28.46-6.72.03-13.65-1.69-20.28-3.14-11.02-2.49-22.58-4.27-33.66-3.01-32.42,3.46-41.45,33.61-15.6,53.76,17.75,13.66,39.57,21.42,58.37,33.59,28.31,17.09,47.31,41.35,46.64,75v.17Z\" fill=\"#101717\"\/><path d=\"M210.89,92.25c5.01-3.96,16.58-4.72,24.05-4.73,11.28-.01,23.81,1.45,31.78,8.06,5.36,4.25,8.94,10.53,11.58,17,13.88,36.75,26.94,78.29,40.39,114.83,9.44,20.98,17.11-7.48,20.74-17.64,5.33-15.95,10.8-31.9,16.29-47.93,4-11.67,7.99-23.28,11.99-34.9,4.76-13.25,7.76-26.67,19.64-33.66,9.1-5.19,20.22-5.8,30.6-5.71,9.29.38,21.97.93,23.15,11.58.65,5.23-1.56,12.36-4.58,20.03-2.45,6.19-5.03,12.6-7.56,18.97-27.09,67.45-56.61,144.35-79.08,197.79-2.19,4.94-4.59,10.05-7.51,15.46-8.05,14.97-18.92,29.7-32.94,39.81-19.09,14.12-50.37,22.17-73.86,15.8-11.64-3.38-19.51-15.28-17.19-27.29,1.62-8.99,8.08-14.73,16.9-18.08,7.68-3.01,16.16-4.68,23.74-8.12,13.16-5.69,23.54-18.11,28.55-30.86,2.71-6.6,3.94-14.71,2.49-21.23-16.84-46.95-56.68-134.37-77.97-186.6-2.73-7.01-8.06-16.9-1.27-22.52l.07-.06Z\" fill=\"#101717\"\/><path d=\"M522.72,306.89c-15.16,9.05-48.14,8.63-51.03-13.41-.05-70.69-6.88-192.42,2.95-277.08,6.53-18.16,34.58-20.76,48.5-10.21,10.48,8.31,9.62,23.65,9.79,36.04.03,47.35.13,110.11-.04,160.88-.13,13.68-.2,27.43.04,41.34-1.12,21.11,5.27,48.76-10.04,62.31l-.17.12Z\" fill=\"#101717\"\/><path d=\"M693.58,83.8c70.24,2.22,88.64,41.8,86.35,106.28.11,34.43.11,72.03-.24,100.9-.2,7.12-2.37,14.56-9.05,17.78-6.39,3.48-17.17,3.48-24.66.19-9.27-3.47-16.8-12.88-26.51-13.62-11.49-.39-20.91,9-31.95,13.25-33.89,14-83,8.21-100.2-28.17-11.41-23.88-9.68-55.59,7.37-75.91,11.26-13.5,27.79-21.08,44.6-25.31,12.58-3.19,25.77-4.65,38.97-5.65,10.2-.96,21.22-1.11,28.52-6.23,13.85-10.68.52-30.83-13.34-34.38-9.87-3.33-22.29-2.54-33.01-.48-11,1.99-21.04,5.97-30.71,4.58-13.8-1.67-23.5-18.7-17.4-31.25,3.44-6.97,11.25-10.9,18.51-13.37,20.17-6.42,41.38-8.96,62.56-8.61h.16ZM693.73,207.71c-15.89.61-34.05,4-44.24,17-5.78,7.4-8,17.75-5.31,26.71,5.3,18.08,27.39,22.29,44.02,16.6,8.48-2.79,16.15-8.07,21.49-15.23,7-9.49,11.71-24.15,6.41-35.09-4.25-8.02-12.6-9.96-22.2-9.98h-.17Z\" fill=\"#101717\"\/><path d=\"M963.12,85.17c10.58-.33,20.42,6.53,21.41,17.44,1.44,11.96-.54,28.9-12.2,35.44-8.67,4.79-18.62,4.35-28.54,6.75-14.19,3.12-27.33,11.67-34.65,24.34-9.59,16.27-8.99,36.81-9.22,55.7,0,16.86.02,34.4,0,51.22.14,14.36,1.81,32.99-16.12,35.4-7.36,1.54-17.12,1.37-25.45,1.03-11.92-.26-22.24-3.34-21.4-17-.58-41.16,0-138.7-.06-185.87,0-5.4.27-11.42,3.69-15.38,9.44-9.04,27.56-7.95,38.07-.9,7.13,4.5,11.62,15.97,19.26,18.55,14.97,2.21,29.4-27.32,65.03-26.74h.15Z\" fill=\"#101717\"\/><path d=\"M1113.47,83.81c70.26,2.22,88.64,41.79,86.35,106.27.11,34.43.1,72.03-.23,100.9-.19,7.17-2.38,14.66-9.13,17.85-6.4,3.42-17.14,3.4-24.6.14-9.27-3.46-16.77-12.95-26.49-13.69-11.43-.38-20.82,8.99-31.8,13.24-33.79,14.05-83.03,8.36-100.29-27.96-11.51-23.95-9.78-55.83,7.41-76.19,12.08-14.38,29.98-21.95,48.01-26.02,12.47-2.86,25.55-4.08,38.48-5.05,9.85-.92,18.79-1.3,25.54-5.97,13.86-10.68.51-30.88-13.35-34.42-9.88-3.32-22.3-2.53-33.02-.47-9.93,1.83-19.84,5.37-28.27,4.87-14.97-.09-26.38-18.1-19.87-31.55,10.33-19.39,60.75-22.07,81.11-21.96h.16ZM1113.5,207.73c-15.81.56-33.94,4.09-44.13,16.9-6.29,7.87-8.3,19.32-4.55,28.66,6.85,17.26,28.49,20.38,44.88,14.15,8.42-3.11,15.88-8.74,20.95-16.15,12.62-18.99,11.51-44.36-16.98-43.56h-.17Z\" fill=\"#101717\"\/><\/svg><pee class=\"copy\">The final wordmark keeps the structure and softens the edges, so the identity feels credible without turning cold.<\/pee><\/div><\/div><div class=\"final-lockup\"><pee class=\"small lockup-label\">Lockup Version<\/pee><svg class=\"syl-lockup\" id=\"d\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1200 413.42\"><path d=\"M396.46,271.84c-.66,48.98-44.87,68.35-88.42,67.17-10.69-.16-21.35-1.28-31.79-3.53-5.27-1.15-10.54-2.64-15.12-4.88-12.55-5.56-18.11-19.57-15.55-32.73,3.36-16.66,19.77-10.02,31.62-6.42,3.14.95,6.29,1.83,9.48,2.61,17.11,3.96,40.24,7.05,53.04-7.46,5.96-6.99,5.84-17.45.86-24.96-4.98-7.88-12.84-12.99-21.08-17.71-20.35-11.28-43.35-20.54-57.83-39.52-13.59-17.23-16.63-41.53-9.12-61.96,15.74-41.98,68.57-48.01,107.5-38.86,11.78,2.73,28.65,6.83,29.58,21.16.67,11.78-9.03,23.19-21.4,22.65-5.35.02-10.86-1.35-16.14-2.5-8.77-1.99-17.97-3.4-26.79-2.4-25.8,2.75-32.99,26.75-12.41,42.78,14.13,10.87,31.49,17.05,46.46,26.73,22.53,13.6,37.65,32.91,37.12,59.69v.13Z\" fill=\"#101717\"\/><path d=\"M412.8,161.15c3.99-3.16,13.19-3.76,19.14-3.77,8.98,0,18.95,1.15,25.29,6.42,4.27,3.38,7.12,8.38,9.21,13.53,11.05,29.25,21.44,62.31,32.14,91.39,7.51,16.7,13.62-5.95,16.5-14.04,4.24-12.69,8.6-25.39,12.96-38.14,3.19-9.29,6.36-18.53,9.55-27.78,3.79-10.54,6.18-21.23,15.63-26.79,7.24-4.13,16.09-4.62,24.35-4.54,7.39.3,17.49.74,18.43,9.22.52,4.16-1.24,9.84-3.65,15.94-1.95,4.93-4,10.03-6.02,15.1-21.56,53.68-45.05,114.88-62.94,157.42-1.74,3.94-3.66,8-5.98,12.31-6.41,11.91-15.05,23.64-26.21,31.68-15.19,11.23-40.08,17.64-58.78,12.57-9.26-2.69-15.52-12.16-13.68-21.72,1.29-7.16,6.43-11.72,13.45-14.39,6.11-2.4,12.86-3.72,18.89-6.47,10.47-4.53,18.74-14.41,22.72-24.56,2.16-5.25,3.14-11.71,1.98-16.9-13.4-37.36-45.11-106.94-62.06-148.51-2.18-5.58-6.41-13.45-1.01-17.93l.06-.04Z\" fill=\"#101717\"\/><path d=\"M660.98,331.98c-12.06,7.2-38.31,6.86-40.62-10.67-.04-56.26-5.48-153.14,2.35-220.52,5.2-14.45,27.52-16.52,38.6-8.12,8.34,6.62,7.66,18.82,7.79,28.69.02,37.69.1,87.64-.03,128.04-.11,10.89-.16,21.83.03,32.9-.89,16.8,4.19,38.81-7.99,49.59l-.13.09Z\" fill=\"#101717\"\/><path d=\"M796.96,154.43c55.9,1.77,70.54,33.27,68.72,84.59.09,27.4.09,57.32-.19,80.3-.16,5.67-1.89,11.59-7.2,14.15-5.08,2.77-13.67,2.77-19.62.15-7.38-2.76-13.37-10.25-21.1-10.84-9.15-.31-16.64,7.16-25.43,10.54-26.97,11.15-66.06,6.54-79.75-22.42-9.08-19.01-7.71-44.24,5.87-60.41,8.96-10.74,22.12-16.78,35.5-20.15,10.01-2.54,20.51-3.7,31.01-4.5,8.12-.76,16.89-.89,22.7-4.96,11.02-8.5.41-24.54-10.61-27.36-7.86-2.65-17.74-2.02-26.27-.38-8.75,1.59-16.74,4.75-24.44,3.64-10.99-1.33-18.7-14.88-13.84-24.87,2.74-5.55,8.95-8.68,14.74-10.64,16.05-5.11,32.93-7.13,49.79-6.85h.13ZM797.08,253.04c-12.64.49-27.1,3.19-35.21,13.53-4.6,5.89-6.37,14.13-4.23,21.26,4.22,14.39,21.8,17.74,35.03,13.21,6.75-2.22,12.85-6.42,17.1-12.12,5.57-7.55,9.32-19.22,5.1-27.93-3.39-6.38-10.02-7.92-17.67-7.94h-.13Z\" fill=\"#101717\"\/><path d=\"M1011.48,155.51c8.42-.26,16.25,5.19,17.04,13.88,1.15,9.52-.43,23-9.71,28.21-6.9,3.81-14.82,3.46-22.71,5.37-11.29,2.48-21.75,9.29-27.58,19.37-7.64,12.95-7.16,29.3-7.33,44.33,0,13.42.02,27.38,0,40.76.11,11.43,1.44,26.26-12.83,28.18-5.86,1.22-13.63,1.09-20.25.82-9.49-.2-17.7-2.66-17.03-13.53-.46-32.76,0-110.38-.05-147.93,0-4.3.22-9.09,2.94-12.24,7.51-7.2,21.93-6.33,30.3-.71,5.68,3.58,9.25,12.71,15.33,14.77,11.91,1.76,23.4-21.74,51.76-21.28h.12Z\" fill=\"#101717\"\/><path d=\"M1131.13,154.43c55.91,1.76,70.54,33.26,68.72,84.58.09,27.4.08,57.33-.18,80.3-.15,5.7-1.89,11.66-7.26,14.21-5.09,2.72-13.64,2.71-19.58.11-7.38-2.75-13.35-10.31-21.08-10.9-9.1-.31-16.57,7.15-25.31,10.54-26.89,11.18-66.08,6.65-79.82-22.26-9.16-19.06-7.78-44.44,5.89-60.64,9.61-11.44,23.86-17.47,38.21-20.71,9.92-2.27,20.34-3.24,30.62-4.02,7.84-.73,14.95-1.03,20.33-4.75,11.03-8.5.41-24.58-10.63-27.4-7.86-2.65-17.75-2.01-26.28-.37-7.9,1.46-15.79,4.27-22.5,3.87-11.91-.07-21-14.4-15.82-25.11,8.22-15.43,48.35-17.57,64.55-17.48h.13ZM1131.15,253.06c-12.58.45-27.01,3.25-35.12,13.45-5,6.26-6.6,15.38-3.62,22.81,5.45,13.74,22.68,16.22,35.72,11.26,6.7-2.47,12.64-6.96,16.67-12.85,10.04-15.11,9.16-35.3-13.51-34.67h-.13Z\" fill=\"#101717\"\/><path d=\"M70.26,376.44C.65,333.47-20.84,269.01,22.13,183.06,65.11,97.12,43.62,32.66,70.26,0c26.64,32.66,5.16,97.12,48.13,183.06,42.97,85.95,21.49,150.4-48.13,193.38Z\" fill=\"#c3663a\"\/><\/svg><\/div><\/div><\/section><\/div>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; custom_padding=&#8221;0px||0px||true|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_row _builder_version=&#8221;4.27.4&#8243; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_code _builder_version=&#8221;4.27.4&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<div class=\"gd-syl\"><section class=\"what white\"><div class=\"wrap\"><pee class=\"kicker blacktxt\">04 \/ Colour<\/pee><h2 class=\"mega\">From loose ingredients to a system people could build with.<\/h2><pee class=\"copy\">The work gave the identity hierarchy, contrast, typography, interface behaviour and colour roles. The result is still organic, but now every colour has a job.<\/pee><div class=\"palette-heading\"><pee class=\"palette-label\">Warm depth<\/pee><pee class=\"palette-label\">Utility base<\/pee><pee class=\"palette-label\">Accent<\/pee><\/div><div class=\"palette-system\"><span class=\"sw\" style=\"background:#E8DED1\">Sand<\/span><span class=\"sw\" style=\"background:#D89A5D\">Clay<\/span><span class=\"sw dark\" style=\"background:#BA683B\">Copper<\/span><span class=\"sw dark\" style=\"background:#A94D31\">Red Earth<\/span><span class=\"sw dark\" style=\"background:#7A3B25\">Bark<\/span><span class=\"sw dark\" style=\"background:#0F1D1D\">Moss Black<\/span><span class=\"sw stone\" style=\"background:#F7F5F0\">Stone<\/span><span class=\"sw dark\" style=\"background:#218447\">Forest Green<\/span><\/div><\/div><\/section><\/div>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; custom_padding=&#8221;0px||0px||true|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_row _builder_version=&#8221;4.27.4&#8243; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_code _builder_version=&#8221;4.27.4&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<div class=\"gd-syl\"><section class=\"type white\"><div class=\"wrap\"><pee class=\"kicker blacktxt\">05 \/ Typography<\/pee><div class=\"type-stage\"><div class=\"noto-demo\"><pee class=\"noto-h1\">Readable first.<\/pee><pee class=\"noto-h2\"><strong class=\"type-name\">Noto Sans<\/strong> gave the system a global, practical backbone.<\/pee><\/div><div class=\"inter-demo\"><pee class=\"inter-body\"><strong class=\"type-name\">Inter<\/strong> does the quiet work: body text, labels and captions that can be read for a long time.<\/pee><pee class=\"jetbrains-copy\"><strong>JetBrains Mono<\/strong> brings precision where the interface needs code, data or states to feel exact.<\/pee><\/div><\/div><\/div><\/section><\/div>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; custom_padding=&#8221;0px||0px||true|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_row _builder_version=&#8221;4.27.4&#8243; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_code _builder_version=&#8221;4.27.4&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<div class=\"gd-syl\"><section class=\"interface black\"><div class=\"wrap\"><pee class=\"kicker whitetxt\">06 \/ Interface<\/pee><div class=\"ui-grid\"><div><h2 class=\"mega\">UI states, not vibes.<\/h2><pee class=\"copy\" style=\"margin-top:52px\">Buttons, success messages and error messages were treated as part of the identity. Forest green carries action and confirmation. Red Earth carries errors without breaking the system.<\/pee><pee class=\"copy\" style=\"margin-top:38px\">Lucide was recommended for the icon layer, but the case study shows the components without fake icons rather than pretending assets existed.<\/pee><\/div><div class=\"ui-demo\"><pee class=\"ui-label\">Buttons<\/pee><div class=\"button-row\"><span class=\"syl-btn\">Button<\/span><span class=\"syl-btn hover\">Hover<\/span><span class=\"syl-btn disabled\">Disabled<\/span><span class=\"syl-btn outline\">Outline<\/span><\/div><div class=\"message-zone\"><pee class=\"ui-label\">Messages<\/pee><div class=\"message success\">Request received. Next step confirmed.<\/div><div class=\"message error\">Something needs attention before continuing.<\/div><\/div><\/div><\/div><\/div><\/section><\/div>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; custom_padding=&#8221;0px||0px||true|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_row _builder_version=&#8221;4.27.4&#8243; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_code _builder_version=&#8221;4.27.4&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<div class=\"gd-syl\"><section class=\"signature white\"><div class=\"wrap\"><pee class=\"kicker blacktxt\">07 \/ Visual Signature<\/pee><h2 class=\"mega\">Editorial first. Then human texture, when it has a job.<\/h2><div class=\"sig-block\"><div class=\"paper\"><\/div><div class=\"sig-copy\"><h3 class=\"lead\">A little less clinical. A little more human.<\/h3><pee class=\"copy\" style=\"margin-top:42px\">The paper texture brings materiality back into a digital first system. It gives the brand a tactile layer when the context needs softness, explanation or pause.<\/pee><\/div><\/div><div class=\"sig-block arrow-show\"><div><svg class=\"syl-arrow\" id=\"a\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" viewBox=\"0 0 1200 1200\"><defs><clipPath id=\"b\"><rect x=\"90.99\" y=\"506.92\" width=\"914.91\" height=\"256.31\" fill=\"none\"\/><\/clipPath><\/defs><g clip-path=\"url(#b)\"><path d=\"M91.23,528.67c-2.42-14.56,13.96-22.92,21.08-9.85,73.66,6.98,147.6,7.38,221.36,12.18,80.24,5.31,160.2,16.07,240.29,24.12,61.92,7.24,124.24,8.51,185.89,18.97,42.63,8.61,83.39,22.17,124.29,37.28-27.85-23.89-57.99-43.34-88.48-62.4-10.51-6.98-21.88-12.23-32.17-19.49-9.63-8.5-1.15-26.4,10.47-21.84,67.55,28.06,138.04,44.97,206.48,69.45,21.37,6.45,32.34,32.14,20.76,53.64-27.29,52.72-103.75,85.17-149.56,119.03-1.56,28.72-49.38,5.73-20.71-16.01,32.3-22.38,66.01-42.17,98.56-64.11,19.26-14.38,40.47-28.87,51.96-51.88,5.28-9.74-2.12-14.76-9.81-17.42-8.81-3.63-18.02-6.25-27.04-9.17-25.83-8.22-51.76-15.94-77.59-24.15,19.84,14.46,38.95,30.38,56.41,48.36,4.88,4.6,10.28,10.24,11.1,17.63,1.23,16.6-13.91,17.73-24.83,13.76-16.62-4.6-32.69-11.75-49.02-17.45-33.24-11.52-67.24-22.5-101.07-29.65-57.55-10.14-115.8-11.22-173.65-17.8-103.78-10.59-207.4-24.66-311.5-28.51-37.07-1.59-74.11-3.23-111.17-5.22-14.41-.83-28.85-1.82-43.27-2.97-10.78-1.31-27.63-.52-28.79-16.53\" fill=\"#000000\"\/><\/g><\/svg><\/div><div class=\"sig-copy\"><h3 class=\"lead\">The arrows guide attention.<\/h3><pee class=\"copy\" style=\"margin-top:42px\">They are used sparingly, when something needs to be explained or connected. The point is to bring a human hand into the system without turning the finished product into decoration.<\/pee><\/div><\/div><\/div><\/section><\/div>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; custom_padding=&#8221;0px||0px||true|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_row _builder_version=&#8221;4.27.4&#8243; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_code _builder_version=&#8221;4.27.4&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<div class=\"gd-syl\"><section class=\"delivery white\"><div class=\"wrap\"><pee class=\"kicker blacktxt\">08 \/ Delivery<\/pee><div class=\"delivery-grid\"><h2 class=\"mega\">A compact package, made to be handed over.<\/h2><div class=\"deliver-boxes\"><div class=\"deliver-box\"><pee class=\"small\">Graphic Charter<\/pee><h3>6 pages<\/h3><pee class=\"copy\">Logo, colours, UI, typography, visual signature and usage rules.<\/pee><\/div><div class=\"deliver-box\"><pee class=\"small\">Logo Assets<\/pee><h3>Print + digital<\/h3><pee class=\"copy\">Favicon, mark, wordmark and lockup files in the formats needed for use.<\/pee><\/div><div class=\"deliver-box\"><pee class=\"small\">UI Foundation<\/pee><h3>States<\/h3><pee class=\"copy\">Primary, outline, disabled, success and error directions.<\/pee><\/div><div class=\"deliver-box\"><pee class=\"small\">Icon Layer<\/pee><h3>Lucide<\/h3><pee class=\"copy\">A recommended library to keep interface icons consistent.<\/pee><\/div><\/div><\/div><\/div><\/section><\/div>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; custom_padding=&#8221;0px||0px||true|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_row _builder_version=&#8221;4.27.4&#8243; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_code _builder_version=&#8221;4.27.4&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<div class=\"gd-syl\"><section class=\"process black\"><div class=\"wrap\"><pee class=\"kicker whitetxt\">09 \/ Process<\/pee><div class=\"process-grid\"><h2 class=\"mega\">The feedback process became part of the work.<\/h2><div class=\"steps\"><div class=\"step\"><pee class=\"small\">Brief<\/pee><pee class=\"copy\">The client brought context, ambition and reduced scope.<\/pee><\/div><div class=\"step\"><pee class=\"small\">Research<\/pee><pee class=\"copy\">The strategic layer was lighter than a full audit, but still grounded in the platform, audience and implementation constraints.<\/pee><\/div><div class=\"step\"><pee class=\"small\">Review<\/pee><pee class=\"copy\">Email feedback was not always enough, so reviews moved into calls where the team could react, discuss and decide.<\/pee><\/div><div class=\"step\"><pee class=\"small\">Decision<\/pee><pee class=\"copy\">The final system came from listening carefully, then still giving a clear visual point of view.<\/pee><\/div><\/div><\/div><\/div><\/section><\/div>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; custom_padding=&#8221;0px||0px||true|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_row _builder_version=&#8221;4.27.4&#8243; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_code _builder_version=&#8221;4.27.4&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<div class=\"gd-syl\"><section class=\"outcome white\"><div class=\"wrap\"><pee class=\"kicker blacktxt\">10 \/ Outcome<\/pee><div class=\"outcome-grid\"><div><h2 class=\"mega\">A usable foundation, honestly shown.<\/h2><pee class=\"copy\" style=\"margin-top:56px\">The platform was still being built after the project, so the honest result is a clearer, documented visual foundation.<\/pee><pee class=\"copy\" style=\"margin-top:38px\">Enough structure for the team to keep building without restarting the identity conversation every time a new visual decision appears.<\/pee><\/div><div><pee class=\"small\">Charter preview<\/pee><div class=\"charter-board\"><div class=\"charter-sheet\"><img decoding=\"async\" src=\"http:\/\/glou.design\/wp-content\/uploads\/2026\/09\/Sylara-charter-typography-page.webp\" alt=\"Sylara graphic charter typography page\"><\/div><div class=\"charter-sheet\"><img decoding=\"async\" src=\"http:\/\/glou.design\/wp-content\/uploads\/2026\/09\/Sylara-charter-visual-signature-page.webp\" alt=\"Sylara graphic charter visual signature page\"><\/div><\/div><\/div><\/div><\/div><\/section><\/div>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; custom_padding=&#8221;0px||0px||true|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_row _builder_version=&#8221;4.27.4&#8243; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_code _builder_version=&#8221;4.27.4&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<div class=\"gd-syl\"><section class=\"feedback black\"><div class=\"wrap\"><pee class=\"kicker whitetxt\">11 \/ Feedback<\/pee><pee class=\"quote\">\u201cI especially valued Svetlana&#8217;s ability to create a visual strategy that felt fully coherent with the newborn brand. She opened a new way for our team to see and express the brand visually. The process was extremely efficient and timely, and I also appreciated her patience with the team and the mature way she managed feedback throughout.\u201d<\/pee><pee class=\"credit\">Anca Coriiu \u00b7 Sylara<\/pee><\/div><\/section><\/div>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; custom_padding=&#8221;0px||0px||true|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_row _builder_version=&#8221;4.27.4&#8243; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_code _builder_version=&#8221;4.27.4&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<div class=\"gd-syl\"><section class=\"cta white\"><div class=\"wrap\"><pee class=\"kicker blacktxt\">Want the same kind of clarity?<\/pee><h2 class=\"mega\">Bring the mess.<!\u2013- [et_pb_br_holder] -\u2013>I will bring the structure.<!\u2013- [et_pb_br_holder] -\u2013>Nicely, mostly.<\/h2><pee class=\"lead\">If your identity already has pieces but not yet a system, this is exactly the kind of work Visual Identity Creation is built for.<\/pee><div class=\"buttons\"><a class=\"gd-btn primary\" href=\"https:\/\/tally.so\/r\/RGyEo4\">Request Visual Identity Creation<\/a><a class=\"gd-btn secondary\" href=\"https:\/\/calendly.com\/contact-glou\/new-meeting\">Book a discovery call<\/a><\/div><\/div><\/section><\/div>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":324,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-299","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - 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