{"id":17,"date":"2026-02-26T17:35:56","date_gmt":"2026-02-26T17:35:56","guid":{"rendered":"https:\/\/glou.design\/?page_id=17"},"modified":"2026-09-25T15:16:57","modified_gmt":"2026-09-25T15:16:57","slug":"strategic-brand-review","status":"publish","type":"page","link":"https:\/\/glou.design\/fr\/strategic-brand-review\/","title":{"rendered":"Strategic Brand Review"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; module_id=&#8221;top&#8221; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#FFFFFF&#8221; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; custom_padding=&#8221;0px|0px|0px|0px|false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_row use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;none&#8221; 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.gd-ink-stroke{fill-opacity:1;stroke:none;stroke-dashoffset:0;opacity:1;animation:none!important}}<!-- [et_pb_line_break_holder] --><\/style>\n<p><!-- [et_pb_line_break_holder] --><script><!-- [et_pb_line_break_holder] -->(function(){<!-- [et_pb_line_break_holder] -->  function initialiseHandwriting(){<!-- [et_pb_line_break_holder] -->    var drawings=document.querySelectorAll('.gd-handwriting-svg');<!-- [et_pb_line_break_holder] -->    if(!drawings.length){return;}<!-- [et_pb_line_break_holder] -->    var noMotion=window.matchMedia('(prefers-reduced-motion:reduce)').matches||document.body.classList.contains('et-fb');<!-- [et_pb_line_break_holder] -->    if(noMotion){drawings.forEach(function(svg){svg.classList.add('gd-no-motion');});return;}<!-- [et_pb_line_break_holder] -->    if(!('IntersectionObserver' in window)){drawings.forEach(function(svg){svg.classList.add('gd-is-writing');});return;}<!-- [et_pb_line_break_holder] -->    var observer=new IntersectionObserver(function(entries){<!-- [et_pb_line_break_holder] -->      entries.forEach(function(entry){<!-- [et_pb_line_break_holder] -->        if(entry.isIntersecting){entry.target.classList.add('gd-is-writing');observer.unobserve(entry.target);}<!-- [et_pb_line_break_holder] -->      });<!-- [et_pb_line_break_holder] -->    },{threshold:.28,rootMargin:'0px 0px -8% 0px'});<!-- [et_pb_line_break_holder] -->    drawings.forEach(function(svg){observer.observe(svg);});<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->  if(document.readyState==='loading'){document.addEventListener('DOMContentLoaded',initialiseHandwriting,{once:true});}<!-- [et_pb_line_break_holder] -->  else{initialiseHandwriting();}<!-- [et_pb_line_break_holder] -->})();<!-- [et_pb_line_break_holder] --><\/script><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/p>\n<div style=\"max-width:1440px;margin:0 auto;padding:clamp(84px,10vw,150px) clamp(22px,5vw,76px);color:#000;\"><!-- [et_pb_line_break_holder] -->  <pee style=\"font:800 15px\/1.25 Helvetica Neue,Arial,sans-serif;letter-spacing:.14em;text-transform:uppercase;margin:0 0 34px;\">Strategic Brand Review \/ 100% asynchronous<\/pee><!-- [et_pb_line_break_holder] -->  <\/p>\n<h1 style=\"font-family:Helvetica Neue,Arial,sans-serif;font-weight:800;letter-spacing:-.055em;color:inherit;margin:0;font-size:clamp(56px,8.2vw,136px);line-height:1.08;\">Before you redesign the brand,<!\u2013- [et_pb_br_holder] -\u2013><span style='display:inline;box-decoration-break:clone;-webkit-box-decoration-break:clone;background:#00ffff;color:#000;padding:.07em .16em .11em;line-height:1.24;position:relative;top:.08em;'>find out what actually needs changing.<\/span><\/h1>\n<p><!-- [et_pb_line_break_holder] -->  <pee style=\"font:500 clamp(24px,2.4vw,36px)\/1.25 Helvetica Neue,Arial,sans-serif;letter-spacing:-.025em;max-width:940px;margin:46px 0 0;\">An evidence-led diagnosis for growing businesses whose brand no longer feels as clear, coherent or credible as the business behind it.<\/pee><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"gd-info-strip\"><!-- [et_pb_line_break_holder] -->    <span>CHF 590 \/ launch price<\/span><!-- [et_pb_line_break_holder] -->    <span>Delivered within 10 business days<\/span><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"gd-actions\" style=\"display:flex;flex-wrap:wrap;gap:28px;margin-top:68px;align-items:center\"><!-- [et_pb_line_break_holder] -->    <a href='https:\/\/tally.so\/r\/7RrkYP' class='gd-btnx gd-shadow-black' style='background:#00ffff;color:#000;border-color:#000;'>Request a Strategic Brand Review<\/a><!-- [et_pb_line_break_holder] -->    <a href='https:\/\/calendly.com\/contact-glou\/new-meeting' class='gd-btnx gd-shadow-yellow' style='background:transparent;color:#000;border-color:#000;'>Book a discovery call<\/a><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><\/div>\n<p>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#000000&#8243; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; custom_padding=&#8221;0px|0px|0px|0px|false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_row use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;none&#8221; custom_padding=&#8221;0px|0px|0px|0px|false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_code module_class=&#8221;gd-inline-section&#8221; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<div style=\"max-width:1440px;margin:0 auto;padding:clamp(84px,10vw,150px) clamp(22px,5vw,76px);color:#000;display:grid;grid-template-columns:repeat(auto-fit,minmax(300px,1fr));gap:clamp(42px,6vw,92px);color:#fff;\"><!-- [et_pb_line_break_holder] -->  <pee style=\"font:800 15px\/1.25 Helvetica Neue,Arial,sans-serif;letter-spacing:.14em;text-transform:uppercase;margin:0 0 34px;color:#00ffff;\">01 \/ THE REAL QUESTION<\/pee><!-- [et_pb_line_break_holder] -->  <\/p>\n<div><!-- [et_pb_line_break_holder] -->    <\/p>\n<h2 style=\"font-family:Helvetica Neue,Arial,sans-serif;font-weight:800;letter-spacing:-.055em;color:inherit;margin:0;font-size:clamp(42px,5.6vw,92px);line-height:1.1;\">The question is not only whether the brand looks good.<\/h2>\n<p><!-- [et_pb_line_break_holder] -->    <pee style=\"font:500 clamp(24px,2.4vw,36px)\/1.25 Helvetica Neue,Arial,sans-serif;letter-spacing:-.025em;max-width:900px;margin:42px 0 0;\">It is whether the brand still helps people understand what the business has become, why it matters, and why they should trust it.<\/pee><!-- [et_pb_line_break_holder] -->    <\/p>\n<div style=\"font:500 clamp(18px,1.35vw,22px)\/1.55 Helvetica Neue,Arial,sans-serif;letter-spacing:-.01em;max-width:900px;margin-top:42px;\"><!-- [et_pb_line_break_holder] -->      <pee>A growing business can outgrow its visual identity quietly. Nothing looks disastrous. But the website, deck, social posts and client proposals start telling slightly different stories.<\/pee><!-- [et_pb_line_break_holder] -->      <pee>The review separates what is genuinely weakening perception from what is simply familiar, imperfect or not urgent.<\/pee><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><\/div>\n<p>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#F4F4F4&#8243; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; custom_padding=&#8221;0px|0px|0px|0px|false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_row use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;none&#8221; custom_padding=&#8221;0px|0px|0px|0px|false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_code module_class=&#8221;gd-inline-section&#8221; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<div style=\"max-width:1440px;margin:0 auto;padding:clamp(84px,10vw,150px) clamp(22px,5vw,76px);color:#000;\"><!-- [et_pb_line_break_holder] -->  <pee style=\"font:800 15px\/1.25 Helvetica Neue,Arial,sans-serif;letter-spacing:.14em;text-transform:uppercase;margin:0 0 34px;\">02 \/ WHEN IT FITS<\/pee><!-- [et_pb_line_break_holder] -->  <\/p>\n<h2 style=\"font-family:Helvetica Neue,Arial,sans-serif;font-weight:800;letter-spacing:-.055em;color:inherit;margin:0;font-size:clamp(42px,5.6vw,92px);line-height:1.1;max-width:1120px;\">Useful when the business is already real, but the brand direction has become hard to judge.<\/h2>\n<p><!-- [et_pb_line_break_holder] -->  <\/p>\n<div style=\"display:grid;grid-template-columns:repeat(auto-fit,minmax(290px,1fr));gap:24px;margin-top:66px;\"><!-- [et_pb_line_break_holder] -->    <\/p>\n<article class='gd-mini-card' style='background:#00ffff;color:#000;'>\n<h3 style='font-family:Helvetica Neue,Arial,sans-serif;font-weight:800;letter-spacing:-.055em;color:inherit;margin:0;font-size:clamp(28px,3vw,48px);line-height:1.03;'>A good fit<\/h3>\n<pee style='font:500 clamp(18px,1.35vw,22px)\/1.55 Helvetica Neue,Arial,sans-serif;letter-spacing:-.01em;;margin:0'>You have launched, you have visible brand material, and you need to know what to keep, fix, build, remove or leave for later.<\/pee><\/article>\n<p><!-- [et_pb_line_break_holder] -->    <\/p>\n<article class='gd-mini-card' style='background:#fff;color:#000;'>\n<h3 style='font-family:Helvetica Neue,Arial,sans-serif;font-weight:800;letter-spacing:-.055em;color:inherit;margin:0;font-size:clamp(28px,3vw,48px);line-height:1.03;'>Especially useful<\/h3>\n<pee style='font:500 clamp(18px,1.35vw,22px)\/1.55 Helvetica Neue,Arial,sans-serif;letter-spacing:-.01em;;margin:0'>You are considering a redesign, preparing a clearer offer, improving credibility, or trying to make scattered touchpoints feel like one system.<\/pee><\/article>\n<p><!-- [et_pb_line_break_holder] -->    <\/p>\n<article class='gd-mini-card' style='background:#fff;color:#000;'>\n<h3 style='font-family:Helvetica Neue,Arial,sans-serif;font-weight:800;letter-spacing:-.055em;color:inherit;margin:0;font-size:clamp(28px,3vw,48px);line-height:1.03;'>Probably not yet<\/h3>\n<pee style='font:500 clamp(18px,1.35vw,22px)\/1.55 Helvetica Neue,Arial,sans-serif;letter-spacing:-.01em;;margin:0'>If there is no offer, no audience, no public presence and no material to examine, a strategic review will not have enough evidence.<\/pee><\/article>\n<p><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><\/div>\n<p>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#FFFFFF&#8221; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; custom_padding=&#8221;0px|0px|0px|0px|false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_row use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;none&#8221; custom_padding=&#8221;0px|0px|0px|0px|false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_code module_class=&#8221;gd-inline-section&#8221; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<div style=\"max-width:1440px;margin:0 auto;padding:clamp(84px,10vw,150px) clamp(22px,5vw,76px);color:#000;display:grid;grid-template-columns:repeat(auto-fit,minmax(320px,1fr));gap:clamp(44px,6vw,92px);align-items:center;\"><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"gd-report-card\"><!-- [et_pb_line_break_holder] -->    <pee style=\"font:800 15px\/1.25 Helvetica Neue,Arial,sans-serif;letter-spacing:.14em;text-transform:uppercase;margin:0 0 34px;font-size:12px;border-bottom:1.5px solid #000;padding-bottom:14px;margin-bottom:24px;\">KEEP \/ FIX \/ BUILD \/ REMOVE \/ NOT YET<\/pee><!-- [et_pb_line_break_holder] -->    <pee style=\"font-family:Helvetica Neue,Arial,sans-serif;font-weight:800;letter-spacing:-.055em;color:inherit;margin:0;font-size:clamp(28px,3vw,48px);line-height:1.03;\">A decision report for what deserves to change now and what does not.<\/pee><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"gd-decision-grid\"><!-- [et_pb_line_break_holder] -->      <span style=\"background:#00ffff;\">Keep<\/span><!-- [et_pb_line_break_holder] -->      <span style=\"background:#ffff00;\">Fix<\/span><!-- [et_pb_line_break_holder] -->      <span style=\"background:#ff00ff;\">Build<\/span><!-- [et_pb_line_break_holder] -->      <span style=\"background:#fff;\">Not yet<\/span><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] -->  <\/p>\n<div><!-- [et_pb_line_break_holder] -->    <pee style=\"font:800 15px\/1.25 Helvetica Neue,Arial,sans-serif;letter-spacing:.14em;text-transform:uppercase;margin:0 0 34px;\">03 \/ WHAT I EXAMINE<\/pee><!-- [et_pb_line_break_holder] -->    <\/p>\n<h2 style=\"font-family:Helvetica Neue,Arial,sans-serif;font-weight:800;letter-spacing:-.055em;color:inherit;margin:0;font-size:clamp(42px,5.6vw,92px);line-height:1.1;\">Not every possible detail. The parts that shape trust.<\/h2>\n<p><!-- [et_pb_line_break_holder] -->    <\/p>\n<ul style='list-style:none;margin:44px 0 0;padding:0;font:500 clamp(18px,1.35vw,22px)\/1.55 Helvetica Neue,Arial,sans-serif;letter-spacing:-.01em;'>\n<li style='border-top:1.5px solid currentColor;padding:17px 0;'>Business context: what the brand now needs to help the business achieve.<\/li>\n<li style='border-top:1.5px solid currentColor;padding:17px 0;'>Audience and decision: what people need to understand, believe and remember.<\/li>\n<li style='border-top:1.5px solid currentColor;padding:17px 0;'>Positioning and messaging: clarity, claims, differentiation and coherence.<\/li>\n<li style='border-top:1.5px solid currentColor;padding:17px 0;'>Visual identity: logo, typography, colour, hierarchy, consistency and usability.<\/li>\n<li style='border-top:1.5px solid currentColor;padding:17px 0;'>Key touchpoints: website, social presence, pitch material or other public-facing supports.<\/li>\n<li style='border-top:1.5px solid currentColor'><\/li>\n<\/ul>\n<p><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><\/div>\n<p>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#000000&#8243; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; custom_padding=&#8221;0px|0px|0px|0px|false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_row use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;none&#8221; custom_padding=&#8221;0px|0px|0px|0px|false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_code module_class=&#8221;gd-inline-section&#8221; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<div style=\"max-width:1440px;margin:0 auto;padding:clamp(84px,10vw,150px) clamp(22px,5vw,76px);color:#000;color:#fff;\"><!-- [et_pb_line_break_holder] -->  <pee style=\"font:800 15px\/1.25 Helvetica Neue,Arial,sans-serif;letter-spacing:.14em;text-transform:uppercase;margin:0 0 34px;color:#ff00ff;\">04 \/ WHAT YOU RECEIVE<\/pee><!-- [et_pb_line_break_holder] -->  <\/p>\n<h2 style=\"font-family:Helvetica Neue,Arial,sans-serif;font-weight:800;letter-spacing:-.055em;color:inherit;margin:0;font-size:clamp(42px,5.6vw,92px);line-height:1.1;max-width:1100px;\">A diagnosis you can act on, not a folder full of opinions.<\/h2>\n<p><!-- [et_pb_line_break_holder] -->  <\/p>\n<div style=\"display:grid;grid-template-columns:repeat(auto-fit,minmax(230px,1fr));gap:18px;margin-top:66px;\"><!-- [et_pb_line_break_holder] -->    <\/p>\n<article class='gd-mini-card' style='background:#fff;color:#000;'>\n<h3 style='font-family:Helvetica Neue,Arial,sans-serif;font-weight:800;letter-spacing:-.055em;color:inherit;margin:0;font-size:clamp(28px,3vw,48px);line-height:1.03;'>Evidence-led diagnosis<\/h3>\n<pee style='font:500 clamp(18px,1.35vw,22px)\/1.55 Helvetica Neue,Arial,sans-serif;letter-spacing:-.01em;;margin:0'>What is weakening clarity, trust or coherence, and where that shows up.<\/pee><\/article>\n<p><!-- [et_pb_line_break_holder] -->    <\/p>\n<article class='gd-mini-card' style='background:#fff;color:#000;'>\n<h3 style='font-family:Helvetica Neue,Arial,sans-serif;font-weight:800;letter-spacing:-.055em;color:inherit;margin:0;font-size:clamp(28px,3vw,48px);line-height:1.03;'>Decision categories<\/h3>\n<pee style='font:500 clamp(18px,1.35vw,22px)\/1.55 Helvetica Neue,Arial,sans-serif;letter-spacing:-.01em;;margin:0'>The report turns the diagnosis into clear decisions, so you know what deserves attention first.<\/pee><\/article>\n<p><!-- [et_pb_line_break_holder] -->    <\/p>\n<article class='gd-mini-card' style='background:#fff;color:#000;'>\n<h3 style='font-family:Helvetica Neue,Arial,sans-serif;font-weight:800;letter-spacing:-.055em;color:inherit;margin:0;font-size:clamp(28px,3vw,48px);line-height:1.03;'>Prioritised roadmap<\/h3>\n<pee style='font:500 clamp(18px,1.35vw,22px)\/1.55 Helvetica Neue,Arial,sans-serif;letter-spacing:-.01em;;margin:0'>A Now \/ Next \/ Later view so you know what deserves attention first.<\/pee><\/article>\n<p><!-- [et_pb_line_break_holder] -->    <\/p>\n<article class='gd-mini-card' style='background:#fff;color:#000;'>\n<h3 style='font-family:Helvetica Neue,Arial,sans-serif;font-weight:800;letter-spacing:-.055em;color:inherit;margin:0;font-size:clamp(28px,3vw,48px);line-height:1.03;'>Strategic direction<\/h3>\n<pee style='font:500 clamp(18px,1.35vw,22px)\/1.55 Helvetica Neue,Arial,sans-serif;letter-spacing:-.01em;;margin:0'>A clearer base for a future visual identity, website, deck or broader brand project.<\/pee><\/article>\n<p><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><\/div>\n<p>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#F4F4F4&#8243; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; custom_padding=&#8221;0px|0px|0px|0px|false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_row use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;none&#8221; custom_padding=&#8221;0px|0px|0px|0px|false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_code module_class=&#8221;gd-inline-section&#8221; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<div style=\"max-width:1440px;margin:0 auto;padding:clamp(84px,10vw,150px) clamp(22px,5vw,76px);color:#000;display:grid;grid-template-columns:repeat(auto-fit,minmax(300px,1fr));gap:clamp(42px,6vw,92px);\"><!-- [et_pb_line_break_holder] -->  <pee style=\"font:800 15px\/1.25 Helvetica Neue,Arial,sans-serif;letter-spacing:.14em;text-transform:uppercase;margin:0 0 34px;\">05 \/ PROCESS<\/pee><!-- [et_pb_line_break_holder] -->  <\/p>\n<div><!-- [et_pb_line_break_holder] -->    <\/p>\n<h2 style=\"font-family:Helvetica Neue,Arial,sans-serif;font-weight:800;letter-spacing:-.055em;color:inherit;margin:0;font-size:clamp(42px,5.6vw,92px);line-height:1.1;\">No workshop required. No calendar gymnastics.<\/h2>\n<p><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"gd-process-grid\" style=\"font:500 clamp(18px,1.35vw,22px)\/1.55 Helvetica Neue,Arial,sans-serif;letter-spacing:-.01em;margin-top:54px;\"><!-- [et_pb_line_break_holder] -->      <\/p>\n<div class=\"gd-process-item\"><pee style=\"margin:0\"><strong>Request.<\/strong><!\u2013- [et_pb_br_holder] -\u2013>Complete the short intake form. It takes about four minutes.<\/pee><\/div>\n<p><!-- [et_pb_line_break_holder] -->      <\/p>\n<div class=\"gd-process-item\"><pee style=\"margin:0\"><strong>Fit check.<\/strong><!\u2013- [et_pb_br_holder] -\u2013>I review the request and reply within two to three business days.<\/pee><\/div>\n<p><!-- [et_pb_line_break_holder] -->      <\/p>\n<div class=\"gd-process-item\"><pee style=\"margin:0\"><strong>Contract and invoice.<\/strong><!\u2013- [et_pb_br_holder] -\u2013>If the review is the right next step, I send the agreement and invoice by email.<\/pee><\/div>\n<p><!-- [et_pb_line_break_holder] -->      <\/p>\n<div class=\"gd-process-item\"><pee style=\"margin:0\"><strong>Full questionnaire.<\/strong><!\u2013- [et_pb_br_holder] -\u2013>After signature and bank transfer, you receive the complete onboarding questionnaire.<\/pee><\/div>\n<p><!-- [et_pb_line_break_holder] -->      <\/p>\n<div class=\"gd-process-item\"><pee style=\"margin:0\"><strong>Review.<\/strong><!\u2013- [et_pb_br_holder] -\u2013>The 10 business days start once the contract, payment and complete inputs have been received.<\/pee><\/div>\n<p><!-- [et_pb_line_break_holder] -->      <\/p>\n<div class=\"gd-process-item\"><pee style=\"margin:0\"><strong>Delivery.<\/strong><!\u2013- [et_pb_br_holder] -\u2013>You receive the final report by email, with priorities clear enough to use.<\/pee><\/div>\n<p><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><\/div>\n<p>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#FFFFFF&#8221; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; custom_padding=&#8221;0px|0px|0px|0px|false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_row use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;none&#8221; custom_padding=&#8221;0px|0px|0px|0px|false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_code module_class=&#8221;gd-inline-section&#8221; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<div style=\"max-width:1440px;margin:0 auto;padding:clamp(84px,10vw,150px) clamp(22px,5vw,76px);color:#000;\"><!-- [et_pb_line_break_holder] -->  <\/p>\n<div style=\"display:grid;grid-template-columns:repeat(auto-fit,minmax(310px,1fr));gap:24px;\"><!-- [et_pb_line_break_holder] -->    <\/p>\n<article style=\"background:#00ffff;border:2px solid #000;padding:clamp(30px,3vw,52px);color:#000;\"><!-- [et_pb_line_break_holder] -->      <pee style=\"font:800 15px\/1.25 Helvetica Neue,Arial,sans-serif;letter-spacing:.14em;text-transform:uppercase;margin:0 0 34px;\">06 \/ INCLUDED<\/pee><!-- [et_pb_line_break_holder] -->      <\/p>\n<h2 style=\"font-family:Helvetica Neue,Arial,sans-serif;font-weight:800;letter-spacing:-.055em;color:inherit;margin:0;font-size:clamp(28px,3vw,48px);line-height:1.03;\">What is covered<\/h2>\n<p><!-- [et_pb_line_break_holder] -->      <\/p>\n<ul style='list-style:none;margin:44px 0 0;padding:0;font:500 clamp(18px,1.35vw,22px)\/1.55 Helvetica Neue,Arial,sans-serif;letter-spacing:-.01em;'>\n<li style='border-top:1.5px solid currentColor;padding:17px 0;'>One priority offer, audience, market and client journey.<\/li>\n<li style='border-top:1.5px solid currentColor;padding:17px 0;'>Existing public brand material and key touchpoints.<\/li>\n<li style='border-top:1.5px solid currentColor;padding:17px 0;'>A focused competitive and category read.<\/li>\n<li style='border-top:1.5px solid currentColor;padding:17px 0;'>Visual and verbal coherence diagnosis.<\/li>\n<li style='border-top:1.5px solid currentColor;padding:17px 0;'>One primary language: English or French.<\/li>\n<li style='border-top:1.5px solid currentColor'><\/li>\n<\/ul>\n<p><!-- [et_pb_line_break_holder] -->    <\/article>\n<p><!-- [et_pb_line_break_holder] -->    <\/p>\n<article style=\"background:#fff;border:2px solid #000;padding:clamp(30px,3vw,52px);color:#000;\"><!-- [et_pb_line_break_holder] -->      <pee style=\"font:800 15px\/1.25 Helvetica Neue,Arial,sans-serif;letter-spacing:.14em;text-transform:uppercase;margin:0 0 34px;\">07 \/ NOT INCLUDED<\/pee><!-- [et_pb_line_break_holder] -->      <\/p>\n<h2 style=\"font-family:Helvetica Neue,Arial,sans-serif;font-weight:800;letter-spacing:-.055em;color:inherit;margin:0;font-size:clamp(28px,3vw,48px);line-height:1.03;\">What this is not<\/h2>\n<p><!-- [et_pb_line_break_holder] -->      <\/p>\n<ul style='list-style:none;margin:44px 0 0;padding:0;font:500 clamp(18px,1.35vw,22px)\/1.55 Helvetica Neue,Arial,sans-serif;letter-spacing:-.01em;'>\n<li style='border-top:1.5px solid currentColor;padding:17px 0;'>A redesign or new visual identity.<\/li>\n<li style='border-top:1.5px solid currentColor;padding:17px 0;'>A complete SEO, CRO or technical UX audit.<\/li>\n<li style='border-top:1.5px solid currentColor;padding:17px 0;'>Customer interviews or representative market research.<\/li>\n<li style='border-top:1.5px solid currentColor;padding:17px 0;'>A live workshop or presentation call.<\/li>\n<li style='border-top:1.5px solid currentColor;padding:17px 0;'>Production of new brand assets.<\/li>\n<li style='border-top:1.5px solid currentColor'><\/li>\n<\/ul>\n<p><!-- [et_pb_line_break_holder] -->    <\/article>\n<p><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><\/div>\n<p>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#000000&#8243; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; custom_padding=&#8221;0px|0px|0px|0px|false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_row use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;none&#8221; custom_padding=&#8221;0px|0px|0px|0px|false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_code module_class=&#8221;gd-inline-section&#8221; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<div style=\"max-width:1440px;margin:0 auto;padding:clamp(84px,10vw,150px) clamp(22px,5vw,76px);color:#000;display:grid;grid-template-columns:repeat(auto-fit,minmax(300px,1fr));gap:clamp(44px,6vw,92px);color:#fff;\"><!-- [et_pb_line_break_holder] -->  <\/p>\n<div><!-- [et_pb_line_break_holder] -->    <pee style=\"font:800 15px\/1.25 Helvetica Neue,Arial,sans-serif;letter-spacing:.14em;text-transform:uppercase;margin:0 0 34px;color:#00ffff;\">08 \/ HUMAN-LED, AI-ASSISTED<\/pee><!-- [et_pb_line_break_holder] -->    <\/p>\n<h2 style=\"font-family:Helvetica Neue,Arial,sans-serif;font-weight:800;letter-spacing:-.055em;color:inherit;margin:0;font-size:clamp(42px,5.6vw,92px);line-height:1.1;\">Technology supports the work. It does not make the final call.<\/h2>\n<p><!-- [et_pb_line_break_holder] -->    <\/p>\n<div style=\"font:500 clamp(18px,1.35vw,22px)\/1.55 Helvetica Neue,Arial,sans-serif;letter-spacing:-.01em;max-width:880px;margin-top:38px;\"><!-- [et_pb_line_break_holder] -->      <pee>AI-assisted tools can help organise material, compare patterns and prepare parts of the analysis. The diagnosis, priorities, recommendations and final report are reviewed and decided by me.<\/pee><!-- [et_pb_line_break_holder] -->      <pee>This is especially important for brand work, because more output is not the same thing as better direction.<\/pee><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"gd-handwriting-shell\"><svg class=\"gd-handwriting-svg\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"-83 -125 890 490\" role=\"img\" aria-label=\"Assisted by tools. 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--><\/div>\n<p>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#F4F4F4&#8243; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; custom_padding=&#8221;0px|0px|0px|0px|false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_row use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;none&#8221; custom_padding=&#8221;0px|0px|0px|0px|false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_code module_class=&#8221;gd-inline-section&#8221; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<div style=\"max-width:1440px;margin:0 auto;padding:clamp(84px,10vw,150px) clamp(22px,5vw,76px);color:#000;display:grid;grid-template-columns:repeat(auto-fit,minmax(300px,1fr));gap:clamp(42px,6vw,92px);\"><!-- [et_pb_line_break_holder] -->  <pee style=\"font:800 15px\/1.25 Helvetica Neue,Arial,sans-serif;letter-spacing:.14em;text-transform:uppercase;margin:0 0 34px;\">09 \/ FAQ<\/pee><!-- [et_pb_line_break_holder] -->  <\/p>\n<div><!-- [et_pb_line_break_holder] -->    <\/p>\n<h2 style=\"font-family:Helvetica Neue,Arial,sans-serif;font-weight:800;letter-spacing:-.055em;color:inherit;margin:0;font-size:clamp(42px,5.6vw,92px);line-height:1.1;margin-bottom:40px;\">Before you request the review.<\/h2>\n<p><!-- [et_pb_line_break_holder] -->    <\/p>\n<article class='gd-faq-item'>\n<h3 style='font:800 clamp(21px,2vw,30px)\/1.15 Helvetica Neue,Arial,sans-serif;letter-spacing:-.025em;margin:0;color:#000;'>Do I need this review or a full visual identity?<\/h3>\n<pee style='font:500 clamp(18px,1.35vw,22px)\/1.55 Helvetica Neue,Arial,sans-serif;letter-spacing:-.01em;max-width:860px;margin:16px 0 0;color:#000;'>Start with the review if you know something feels unclear but you are not sure what actually needs to change. If the need for a new identity is already obvious, book a discovery call.<\/pee><\/article>\n<article class='gd-faq-item'>\n<h3 style='font:800 clamp(21px,2vw,30px)\/1.15 Helvetica Neue,Arial,sans-serif;letter-spacing:-.025em;margin:0;color:#000;'>Can I request it without a website?<\/h3>\n<pee style='font:500 clamp(18px,1.35vw,22px)\/1.55 Helvetica Neue,Arial,sans-serif;letter-spacing:-.01em;max-width:860px;margin:16px 0 0;color:#000;'>Yes, but you need at least one public-facing place where the brand is visible, such as a website, LinkedIn page, Instagram profile or similar channel.<\/pee><\/article>\n<article class='gd-faq-item'>\n<h3 style='font:800 clamp(21px,2vw,30px)\/1.15 Helvetica Neue,Arial,sans-serif;letter-spacing:-.025em;margin:0;color:#000;'>Is the review really asynchronous?<\/h3>\n<pee style='font:500 clamp(18px,1.35vw,22px)\/1.55 Helvetica Neue,Arial,sans-serif;letter-spacing:-.01em;max-width:860px;margin:16px 0 0;color:#000;'>Yes. The standard Strategic Brand Review does not include a live workshop or presentation call.<\/pee><\/article>\n<article class='gd-faq-item'>\n<h3 style='font:800 clamp(21px,2vw,30px)\/1.15 Helvetica Neue,Arial,sans-serif;letter-spacing:-.025em;margin:0;color:#000;'>When does the 10-business-day timeline start?<\/h3>\n<pee style='font:500 clamp(18px,1.35vw,22px)\/1.55 Helvetica Neue,Arial,sans-serif;letter-spacing:-.01em;max-width:860px;margin:16px 0 0;color:#000;'>It starts after the contract is signed, the invoice is paid and the complete onboarding questionnaire has been submitted.<\/pee><\/article>\n<article class='gd-faq-item'>\n<h3 style='font:800 clamp(21px,2vw,30px)\/1.15 Helvetica Neue,Arial,sans-serif;letter-spacing:-.025em;margin:0;color:#000;'>Can the review lead into a visual identity project?<\/h3>\n<pee style='font:500 clamp(18px,1.35vw,22px)\/1.55 Helvetica Neue,Arial,sans-serif;letter-spacing:-.01em;max-width:860px;margin:16px 0 0;color:#000;'>Yes. It can become the strategic foundation for a visual identity project with Glouchkoff Design.<\/pee><\/article>\n<p><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><\/div>\n<p>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#000000&#8243; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; custom_padding=&#8221;0px|0px|0px|0px|false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_row use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;none&#8221; custom_padding=&#8221;0px|0px|0px|0px|false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_code module_class=&#8221;gd-inline-section&#8221; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<div style=\"max-width:1440px;margin:0 auto;padding:clamp(84px,10vw,150px) clamp(22px,5vw,76px);color:#000;color:#fff;\"><!-- [et_pb_line_break_holder] -->  <pee style=\"font:800 15px\/1.25 Helvetica Neue,Arial,sans-serif;letter-spacing:.14em;text-transform:uppercase;margin:0 0 34px;color:#00ffff;\">LAUNCH PRICE \/ FIRST 10 CLIENTS<\/pee><!-- [et_pb_line_break_holder] -->  <\/p>\n<h2 style=\"font-family:Helvetica Neue,Arial,sans-serif;font-weight:800;letter-spacing:-.055em;color:inherit;margin:0;font-size:clamp(42px,5.6vw,92px);line-height:1.1;max-width:1120px;\">Find the decision before funding the redesign.<\/h2>\n<p><!-- [et_pb_line_break_holder] -->  <pee style=\"font:500 clamp(24px,2.4vw,36px)\/1.25 Helvetica Neue,Arial,sans-serif;letter-spacing:-.025em;max-width:920px;margin:38px 0 0;\">CHF 590. Fully asynchronous. Delivered within 10 business days after complete intake.<\/pee><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"gd-actions\" style=\"display:flex;flex-wrap:wrap;gap:28px;margin-top:54px;\"><!-- [et_pb_line_break_holder] -->    <a href='https:\/\/tally.so\/r\/7RrkYP' class='gd-btnx gd-shadow-white' style='background:#00ffff;color:#000;border-color:#000;'>Request a Strategic Brand Review<\/a><!-- [et_pb_line_break_holder] -->    <a href='https:\/\/calendly.com\/contact-glou\/new-meeting' class='gd-btnx gd-shadow-yellow' style='background:#000;color:#fff;border-color:#fff;'>Book a discovery call<\/a><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><\/div>\n<p>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>08 \/ HUMAN-LED, AI-ASSISTED Technology supports the work. It does not make the final call. AI-assisted tools can help organise material, compare patterns and prepare parts of the analysis. The diagnosis, priorities, recommendations and final report are reviewed and decided by me. This is especially important for brand work, because more output is not the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-17","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Strategic Brand Review - Glouchkoff Design<\/title>\n<meta name=\"description\" content=\"A strategic brand review for growing businesses that need to understand what to keep, fix, build, remove or leave for later before redesigning.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/glou.design\/fr\/strategic-brand-review\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Strategic Brand Review - 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