{"id":12,"date":"2026-02-26T17:32:08","date_gmt":"2026-02-26T17:32:08","guid":{"rendered":"https:\/\/glou.design\/?page_id=12"},"modified":"2026-09-03T10:09:35","modified_gmt":"2026-09-03T10:09:35","slug":"home","status":"publish","type":"page","link":"https:\/\/glou.design\/fr\/","title":{"rendered":"Home"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; module_id=&#8221;top&#8221; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#FFFFFF&#8221; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; custom_padding=&#8221;0px|0px|0px|0px|false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_row use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;none&#8221; custom_padding=&#8221;0px|0px|0px|0px|false|false&#8221; 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.gd-ink-stroke{fill-opacity:1;stroke:none;opacity:1;animation:none!important}}<!-- [et_pb_line_break_holder] --><\/style>\n<p><!-- [et_pb_line_break_holder] --><script><!-- [et_pb_line_break_holder] -->(function(){<!-- [et_pb_line_break_holder] -->  function initialiseHandwriting(){<!-- [et_pb_line_break_holder] -->    var drawings=document.querySelectorAll('.gd-handwriting-svg');<!-- [et_pb_line_break_holder] -->    if(!drawings.length){return;}<!-- [et_pb_line_break_holder] -->    var noMotion=window.matchMedia('(prefers-reduced-motion:reduce)').matches||document.body.classList.contains('et-fb');<!-- [et_pb_line_break_holder] -->    if(noMotion){drawings.forEach(function(svg){svg.classList.add('gd-no-motion');});return;}<!-- [et_pb_line_break_holder] -->    if(!('IntersectionObserver' in window)){drawings.forEach(function(svg){svg.classList.add('gd-is-writing');});return;}<!-- [et_pb_line_break_holder] -->    var observer=new IntersectionObserver(function(entries){<!-- [et_pb_line_break_holder] -->      entries.forEach(function(entry){<!-- [et_pb_line_break_holder] -->        if(entry.isIntersecting){entry.target.classList.add('gd-is-writing');observer.unobserve(entry.target);}<!-- [et_pb_line_break_holder] -->      });<!-- [et_pb_line_break_holder] -->    },{threshold:.28,rootMargin:'0px 0px -8% 0px'});<!-- [et_pb_line_break_holder] -->    drawings.forEach(function(svg){observer.observe(svg);});<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->  if(document.readyState==='loading'){document.addEventListener('DOMContentLoaded',initialiseHandwriting,{once:true});}<!-- [et_pb_line_break_holder] -->  else{initialiseHandwriting();}<!-- [et_pb_line_break_holder] -->})();<!-- [et_pb_line_break_holder] --><\/script><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/p>\n<div style=\"max-width:1440px;margin:0 auto;padding:clamp(84px,10vw,150px) clamp(22px,5vw,76px);color:#000;\"><!-- [et_pb_line_break_holder] -->  <pee style=\"font:800 15px\/1.25 Helvetica Neue,Arial,sans-serif;letter-spacing:.14em;text-transform:uppercase;margin:0 0 34px;\">Strategic Brand Designer \u00b7 Geneva \/ remote<\/pee><!-- [et_pb_line_break_holder] -->  <\/p>\n<h1 style=\"font-family:Helvetica Neue,Arial,sans-serif;font-weight:800;letter-spacing:-.055em;color:inherit;margin:0;font-size:clamp(56px,8.2vw,136px);line-height:1.08;\">Your business grew.<\/h1>\n<p><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"gd-hero-handwriting gd-hero-handwriting-desktop\"><svg class=\"gd-handwriting-svg gd-no-motion\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"40 570 1040 240\" role=\"img\" aria-label=\"Did your brand?\" preserveAspectRatio=\"xMidYMid meet\"><title>Did your brand?<\/title><path class=\"gd-ink-stroke\" pathLength=\"1\" style=\"--gd-delay:0.000s;--gd-duration:0.000s\"  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d=\"M521.21,645.14c1.96-7.2,10.46-7.71,16.9-7.64,3.1.03,6.93.04,9.61,1.83,1.08.72.87.24.52,1.62-1.09,4.27-4.79,8.03-7.65,11.21-3.5,3.89-7.09,7.68-10.5,11.65-8.2,9.56-16.75,20.24-20.02,32.65-3.69,14,2.01,25.93,13.6,33.99,7.95,5.52,15.45-7.48,7.57-12.95-19.1-13.28,4.46-37.71,14.62-48.95,6.26-6.93,13.95-13.94,16.7-23.17,3.73-12.49-6.43-20.79-17.85-22.35-15.09-2.05-33.45,1.51-37.96,18.1-2.54,9.33,11.93,13.31,14.46,3.99h0Z\" fill=\"#f0f\"\/><path class=\"gd-ink-stroke\" pathLength=\"1\" style=\"--gd-delay:0.060s;--gd-duration:0.000s\"  d=\"M516.47,771.64c2.55.39,5.07.53,7.57-.31,2.25-.76,4.45-1.9,6.04-3.71,2.27-2.59,3.37-5.98,2.45-9.39-.85-3.11-3.13-5.37-5.79-7.03-3.33-2.08-8.41-.82-10.26,2.69s-.87,8.04,2.69,10.26c.69.45.55.32-.43-.41.19.16.37.33.53.51-.79-1.12-1-1.37-.64-.75-.5-1.39-.67-1.74-.52-1.04l-.27-1.99c.02.16.03.33.01.49l.27-1.99c-.02.16-.04.32-.1.47.64-1.34.8-1.75.5-1.23-.19.3-.07.16.36-.44.82-1.06.38-.48.13-.26-.46.41,1.73-1.04.69-.56-.05.02-.55.29-.55.3-.02-.11,1.89-.64.9-.39-.54.14-1.06.29-1.62.36l1.99-.27c-.56.05-1.09.05-1.65,0l1.99.27-.32-.05c-2.07-.32-3.9-.34-5.78.76-1.56.91-3.04,2.69-3.45,4.48-.44,1.92-.34,4.07.76,5.78.99,1.53,2.6,3.16,4.48,3.45h0Z\" fill=\"#f0f\"\/><\/svg><\/div>\n<p><!-- [et_pb_line_break_holder] -->  <pee style=\"font:500 clamp(24px,2.4vw,36px)\/1.25 Helvetica Neue,Arial,sans-serif;letter-spacing:-.025em;max-width:820px;margin:42px 0 0;\">I help growing businesses turn scattered visuals into clear brand systems people can understand, trust and remember.<\/pee><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"gd-hero-buttons\" style=\"display:flex;flex-wrap:wrap;gap:28px;margin-top:72px;align-items:center\"><!-- [et_pb_line_break_holder] -->    <a href='\/strategic-brand-review\/' class='gd-btnx gd-shadow-black gd-hero-primary' style='background:#00ffff;color:#000;border-color:#000;'>Explore the Strategic Brand Review<\/a><!-- [et_pb_line_break_holder] -->    <a href='https:\/\/calendly.com\/contact-glou\/new-meeting' class='gd-btnx gd-shadow-yellow gd-hero-secondary' style='background:transparent;color:#000;border-color:#000;'>Book a discovery call<\/a><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><\/div>\n<p>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#000000&#8243; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; custom_padding=&#8221;0px|0px|0px|0px|false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_row use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;none&#8221; custom_padding=&#8221;0px|0px|0px|0px|false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_code module_class=&#8221;gd-inline-section&#8221; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<div style=\"max-width:1440px;margin:0 auto;padding:clamp(84px,10vw,150px) clamp(22px,5vw,76px);color:#000;display:grid;grid-template-columns:repeat(auto-fit,minmax(280px,1fr));gap:clamp(38px,6vw,92px);color:#fff;\"><!-- [et_pb_line_break_holder] -->  <pee style=\"font:800 15px\/1.25 Helvetica Neue,Arial,sans-serif;letter-spacing:.14em;text-transform:uppercase;margin:0 0 34px;color:#00ffff;\">01 \/ THE GAP<\/pee><!-- [et_pb_line_break_holder] -->  <\/p>\n<div><!-- [et_pb_line_break_holder] -->    <\/p>\n<h2 style=\"font-family:Helvetica Neue,Arial,sans-serif;font-weight:800;letter-spacing:-.055em;color:inherit;margin:0;font-size:clamp(42px,5.6vw,92px);line-height:1.1;\">Nothing looks obviously wrong.<!\u2013- [et_pb_br_holder] -\u2013>Together, it still does not add up.<\/h2>\n<p><!-- [et_pb_line_break_holder] -->    <\/p>\n<div style=\"font:500 clamp(18px,1.35vw,22px)\/1.55 Helvetica Neue,Arial,sans-serif;letter-spacing:-.01em;max-width:900px;margin-top:42px;\"><!-- [et_pb_line_break_holder] -->      <pee>Your logo is fine. Your colours are fine. Taken one by one, nothing is really broken.<\/pee><!-- [et_pb_line_break_holder] -->      <pee>But put the website, the deck, the social posts and the last client proposal side by side, and it can look like four different people built them without ever talking to each other.<\/pee><!-- [et_pb_line_break_holder] -->      <pee>That gap is not just aesthetic. It makes the business explain itself harder than it should.<\/pee><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><\/div>\n<p>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; module_id=&#8221;ways-to-work-together&#8221; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#FFFFFF&#8221; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; custom_padding=&#8221;0px|0px|0px|0px|false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_row use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;none&#8221; custom_padding=&#8221;0px|0px|0px|0px|false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_code module_class=&#8221;gd-inline-section&#8221; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<div style=\"max-width:1440px;margin:0 auto;padding:clamp(84px,10vw,150px) clamp(22px,5vw,76px);color:#000;display:grid;grid-template-columns:repeat(auto-fit,minmax(300px,1fr));gap:clamp(48px,7vw,110px);align-items:center;color:#4a4a4a;\"><!-- [et_pb_line_break_holder] -->  <\/p>\n<div><!-- [et_pb_line_break_holder] -->    <pee style=\"font:800 15px\/1.25 Helvetica Neue,Arial,sans-serif;letter-spacing:.14em;text-transform:uppercase;margin:0 0 34px;\">02 \/ HUMAN JUDGMENT<\/pee><!-- [et_pb_line_break_holder] -->    <\/p>\n<h2 style=\"font-family:Helvetica Neue,Arial,sans-serif;font-weight:800;letter-spacing:-.055em;color:inherit;margin:0;font-size:clamp(42px,5.6vw,92px);line-height:1.1;color:#000;\">AI can make more.<!\u2013- [et_pb_br_holder] -\u2013><span style='display:inline;box-decoration-break:clone;-webkit-box-decoration-break:clone;background:#ff00ff;color:#000;padding:.07em .16em .11em;line-height:1.24;position:relative;top:.08em;'>I help decide what deserves to exist.<\/span><\/h2>\n<p><!-- [et_pb_line_break_holder] -->    <\/p>\n<div style=\"font:500 clamp(18px,1.35vw,22px)\/1.55 Helvetica Neue,Arial,sans-serif;letter-spacing:-.01em;max-width:920px;margin-top:42px;color:#000;\"><!-- [et_pb_line_break_holder] -->      <pee>AI can generate visuals in seconds. That part is not up for debate.<\/pee><!-- [et_pb_line_break_holder] -->      <pee>What it cannot reliably do is decide what this particular brand needs, for this audience, in this market, at this point in the business. Ask five tools for a brand identity and you often get five variations that have all seen each other\u2019s homework.<\/pee><!-- [et_pb_line_break_holder] -->      <pee>I use technology where it helps. I keep the part that actually requires judgment human: direction, coherence, prioritisation and the decision to leave a perfectly good thing alone.<\/pee><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"gd-hand-panel\" style=\"padding-bottom:20px;color:#000;display:flex;flex-direction:column;align-items:center;justify-content:center;min-height:360px;\"><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"gd-handwriting-shell gd-hand-copy\" style=\"margin:0 0 42px;\"><svg class=\"gd-handwriting-svg\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"145 145 420 250\" role=\"img\" aria-label=\"More output is not always more direction.\" preserveAspectRatio=\"xMidYMid meet\"><title>More output is not always more direction.<\/title><!-- [et_pb_line_break_holder] --><g><!-- [et_pb_line_break_holder] -->\t<g><!-- [et_pb_line_break_holder] -->\t\t<path class=\"gd-ink-stroke\" 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Neue,Arial,sans-serif;font-weight:800;letter-spacing:-.055em;color:inherit;margin:0;font-size:clamp(42px,5.6vw,92px);line-height:1.1;max-width:1050px;\">Three ways to make the brand catch up with the business.<\/h2>\n<p><!-- [et_pb_line_break_holder] -->  <\/p>\n<div style=\"display:grid;grid-template-columns:repeat(auto-fit,minmax(290px,1fr));gap:24px;margin-top:66px;align-items:stretch;\"><!-- [et_pb_line_break_holder] -->    <\/p>\n<article style='background:#00ffff;border:2px solid #000;padding:clamp(30px,3vw,52px);min-height:100%;display:flex;flex-direction:column;gap:24px;color:#000;'>\n<div style='font:800 17px\/1 Helvetica Neue,Arial,sans-serif;letter-spacing:.1em'>01<\/div>\n<h3 style='font-family:Helvetica Neue,Arial,sans-serif;font-weight:800;letter-spacing:-.055em;color:inherit;margin:0;font-size:clamp(28px,3vw,48px);line-height:1.03;'>Strategic Brand Review<\/h3>\n<pee style='font:800 clamp(26px,2.5vw,38px)\/1.05 Helvetica Neue,Arial,sans-serif;letter-spacing:-.04em;margin:0'>CHF 590 \u00b7 launch price<\/pee><pee style='font:500 clamp(18px,1.35vw,22px)\/1.55 Helvetica Neue,Arial,sans-serif;letter-spacing:-.01em;;margin:0'>Find out what is weakening clarity, trust or coherence \u2014 and what is already working well enough to keep.<\/pee>\n<ul style='list-style:none;margin:6px 0 0;padding:0'>\n<li style='border-top:1.5px solid #000;padding:16px 0;font:500 clamp(18px,1.35vw,22px)\/1.55 Helvetica Neue,Arial,sans-serif;letter-spacing:-.01em;'>100% asynchronous<\/li>\n<li style='border-top:1.5px solid #000;padding:16px 0;font:500 clamp(18px,1.35vw,22px)\/1.55 Helvetica Neue,Arial,sans-serif;letter-spacing:-.01em;'>Evidence-led diagnosis<\/li>\n<li style='border-top:1.5px solid #000;padding:16px 0;font:500 clamp(18px,1.35vw,22px)\/1.55 Helvetica Neue,Arial,sans-serif;letter-spacing:-.01em;'>Prioritised roadmap<\/li>\n<li style='border-top:1.5px solid #000;padding:16px 0;font:500 clamp(18px,1.35vw,22px)\/1.55 Helvetica Neue,Arial,sans-serif;letter-spacing:-.01em;'>Delivered within 10 business days<\/li>\n<li style='border-top:1.5px solid #000'><\/li>\n<\/ul>\n<div style='margin-top:auto;padding-top:18px'><a href='\/strategic-brand-review\/' class='gd-btnx gd-shadow-white' style='background:transparent;color:#000;border-color:#000;'>See what\u2019s included<\/a><\/div>\n<\/article>\n<p><!-- [et_pb_line_break_holder] -->    <\/p>\n<article style='background:#fff;border:2px solid #000;padding:clamp(30px,3vw,52px);min-height:100%;display:flex;flex-direction:column;gap:24px;color:#000;'>\n<div style='font:800 17px\/1 Helvetica Neue,Arial,sans-serif;letter-spacing:.1em'>02<\/div>\n<h3 style='font-family:Helvetica Neue,Arial,sans-serif;font-weight:800;letter-spacing:-.055em;color:inherit;margin:0;font-size:clamp(28px,3vw,48px);line-height:1.03;'>Visual Identity Creation<\/h3>\n<pee style='font:800 clamp(26px,2.5vw,38px)\/1.05 Helvetica Neue,Arial,sans-serif;letter-spacing:-.04em;margin:0'>CHF 2,200 \u00b7 launch price<\/pee><pee style='font:500 clamp(18px,1.35vw,22px)\/1.55 Helvetica Neue,Arial,sans-serif;letter-spacing:-.01em;;margin:0'>A complete visual foundation built around the business, not a logo dropped on top of it.<\/pee>\n<ul style='list-style:none;margin:6px 0 0;padding:0'>\n<li style='border-top:1.5px solid #000;padding:16px 0;font:500 clamp(18px,1.35vw,22px)\/1.55 Helvetica Neue,Arial,sans-serif;letter-spacing:-.01em;'>Strategic review phase<\/li>\n<li style='border-top:1.5px solid #000;padding:16px 0;font:500 clamp(18px,1.35vw,22px)\/1.55 Helvetica Neue,Arial,sans-serif;letter-spacing:-.01em;'>Typography and colour<\/li>\n<li style='border-top:1.5px solid #000;padding:16px 0;font:500 clamp(18px,1.35vw,22px)\/1.55 Helvetica Neue,Arial,sans-serif;letter-spacing:-.01em;'>Logo system<\/li>\n<li style='border-top:1.5px solid #000;padding:16px 0;font:500 clamp(18px,1.35vw,22px)\/1.55 Helvetica Neue,Arial,sans-serif;letter-spacing:-.01em;'>Core guidelines and applications<\/li>\n<li style='border-top:1.5px solid #000'><\/li>\n<\/ul>\n<div style='margin-top:auto;padding-top:18px'><a href='\/visual-identity-creation\/' class='gd-btnx gd-shadow-magenta' style='background:transparent;color:#000;border-color:#000;'>Explore Visual Identity Creation<\/a><\/div>\n<\/article>\n<p><!-- [et_pb_line_break_holder] -->    <\/p>\n<article style='background:#fff;border:2px solid #000;padding:clamp(30px,3vw,52px);min-height:100%;display:flex;flex-direction:column;gap:24px;color:#000;'>\n<div style='font:800 17px\/1 Helvetica Neue,Arial,sans-serif;letter-spacing:.1em'>03<\/div>\n<h3 style='font-family:Helvetica Neue,Arial,sans-serif;font-weight:800;letter-spacing:-.055em;color:inherit;margin:0;font-size:clamp(28px,3vw,48px);line-height:1.03;'>Custom Projects<\/h3>\n<pee style='font:800 clamp(26px,2.5vw,38px)\/1.05 Helvetica Neue,Arial,sans-serif;letter-spacing:-.04em;margin:0'>Quote on request<\/pee><pee style='font:500 clamp(18px,1.35vw,22px)\/1.55 Helvetica Neue,Arial,sans-serif;letter-spacing:-.01em;;margin:0'>Extend an existing visual system across the touchpoints the business actually needs.<\/pee>\n<ul style='list-style:none;margin:6px 0 0;padding:0'>\n<li style='border-top:1.5px solid #000;padding:16px 0;font:500 clamp(18px,1.35vw,22px)\/1.55 Helvetica Neue,Arial,sans-serif;letter-spacing:-.01em;'>Websites<\/li>\n<li style='border-top:1.5px solid #000;padding:16px 0;font:500 clamp(18px,1.35vw,22px)\/1.55 Helvetica Neue,Arial,sans-serif;letter-spacing:-.01em;'>Editorial and print<\/li>\n<li style='border-top:1.5px solid #000;padding:16px 0;font:500 clamp(18px,1.35vw,22px)\/1.55 Helvetica Neue,Arial,sans-serif;letter-spacing:-.01em;'>Presentations<\/li>\n<li style='border-top:1.5px solid #000;padding:16px 0;font:500 clamp(18px,1.35vw,22px)\/1.55 Helvetica Neue,Arial,sans-serif;letter-spacing:-.01em;'>Additional brand assets<\/li>\n<li style='border-top:1.5px solid #000'><\/li>\n<\/ul>\n<div style='margin-top:auto;padding-top:18px'><a href='\/custom-projects\/' class='gd-btnx gd-shadow-yellow' style='background:transparent;color:#000;border-color:#000;'>Explore Custom Projects<\/a><\/div>\n<\/article>\n<p><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><\/div>\n<p>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#FFFFFF&#8221; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; custom_padding=&#8221;0px|0px|0px|0px|false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_row use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;none&#8221; custom_padding=&#8221;0px|0px|0px|0px|false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_code module_class=&#8221;gd-inline-section&#8221; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<div class=\"gd-case-grid\" style=\"max-width:1440px;margin:0 auto;padding:clamp(84px,10vw,150px) clamp(22px,5vw,76px);color:#000;display:grid;grid-template-columns:repeat(auto-fit,minmax(320px,1fr));gap:clamp(44px,6vw,92px);align-items:start;\"><!-- [et_pb_line_break_holder] -->  <img decoding=\"async\" class=\"gd-case-image\" src=\"https:\/\/glou.design\/wp-content\/uploads\/2026\/09\/Sylara-Case-Study-Cover-1800x1200-1.webp\" alt=\"Sylara logo on a white background\"><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"gd-case-copy\"><!-- [et_pb_line_break_holder] -->    <pee style=\"font:800 15px\/1.25 Helvetica Neue,Arial,sans-serif;letter-spacing:.14em;text-transform:uppercase;margin:0 0 34px;color:#ff00ff;\">04 \/ SELECTED WORK<\/pee><!-- [et_pb_line_break_holder] -->    <\/p>\n<h2 style=\"font-family:Helvetica Neue,Arial,sans-serif;font-weight:800;letter-spacing:-.055em;color:inherit;margin:0;font-size:clamp(42px,5.6vw,92px);line-height:1.1;\">A visual system built for the business Sylara was becoming.<\/h2>\n<p><!-- [et_pb_line_break_holder] -->    <\/p>\n<div style=\"font:500 clamp(18px,1.35vw,22px)\/1.55 Helvetica Neue,Arial,sans-serif;letter-spacing:-.01em;max-width:850px;margin-top:38px;\"><!-- [et_pb_line_break_holder] -->      <pee>Sylara, a corporate learning platform, needed a visual identity that could carry it beyond an early-stage startup look and support the seriousness of the product as it scaled.<\/pee><!-- [et_pb_line_break_holder] -->      <pee>The result was a coherent logo, typography and colour direction designed around how the platform needed to be perceived \u2014 not just what looked good on a slide.<\/pee><!-- [et_pb_line_break_holder] -->      <pee><strong>Honest note:<\/strong> a new identity can take time to sit with. The team did not jump immediately to \u201cwe love it\u201d, and that is normal.<\/pee><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] -->    <\/p>\n<div style=\"margin-top:36px;\"><a href=\"\/sylara-case-study\/\" class=\"gd-btnx gd-shadow-magenta\" style=\"background:transparent;color:#000;border-color:#000;\">View the Sylara Case Study<\/a><\/div>\n<p><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><\/div>\n<p>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#000000&#8243; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; custom_padding=&#8221;0px|0px|0px|0px|false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_row use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;none&#8221; custom_padding=&#8221;0px|0px|0px|0px|false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_code module_class=&#8221;gd-inline-section&#8221; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<div style=\"max-width:1440px;margin:0 auto;padding:clamp(84px,10vw,150px) clamp(22px,5vw,76px);color:#fff;\"><!-- [et_pb_line_break_holder] -->  <pee style=\"font:800 15px\/1.25 Helvetica Neue,Arial,sans-serif;letter-spacing:.14em;text-transform:uppercase;margin:0 0 34px;color:#ff00ff;\">CLIENT WORDS<\/pee><!-- [et_pb_line_break_holder] -->  <pee style=\"font:800 clamp(30px,4.2vw,66px)\/1.08 Helvetica Neue,Arial,sans-serif;letter-spacing:-.045em;margin:0;max-width:1250px;\">\u201cI especially valued Svetlana\u2019s ability to create a visual strategy that felt fully coherent with a newborn brand. She opened a new way for our team to see and express the brand visually. The process was extremely efficient and timely, and I also appreciated her patience with the team and the mature way she managed feedback throughout.\u201d<\/pee><!-- [et_pb_line_break_holder] -->  <pee style=\"font:500 clamp(18px,1.35vw,22px)\/1.55 Helvetica Neue,Arial,sans-serif;letter-spacing:-.01em;margin:50px 0 0;color:#fff;\"><strong>Anca Coriiu<\/strong><!\u2013- [et_pb_br_holder] -\u2013>Sylara<\/pee><!-- [et_pb_line_break_holder] --><\/div>\n<p>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#FFFFFF&#8221; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; custom_padding=&#8221;0px|0px|0px|0px|false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_row use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;none&#8221; custom_padding=&#8221;0px|0px|0px|0px|false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_code module_class=&#8221;gd-inline-section&#8221; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<div style=\"max-width:1440px;margin:0 auto;padding:clamp(84px,10vw,150px) clamp(22px,5vw,76px);color:#000;display:grid;grid-template-columns:repeat(auto-fit,minmax(300px,1fr));gap:clamp(44px,6vw,92px);background:#fff;color:#000;\"><!-- [et_pb_line_break_holder] -->  <\/p>\n<div><!-- [et_pb_line_break_holder] -->    <pee style=\"font:800 15px\/1.25 Helvetica Neue,Arial,sans-serif;letter-spacing:.14em;text-transform:uppercase;margin:0 0 34px;\">05 \/ THE PRACTICE<\/pee><!-- [et_pb_line_break_holder] -->    <\/p>\n<h2 style=\"font-family:Helvetica Neue,Arial,sans-serif;font-weight:800;letter-spacing:-.055em;color:inherit;margin:0;font-size:clamp(42px,5.6vw,92px);line-height:1.1;\">Strategy first.<!\u2013- [et_pb_br_holder] -\u2013>Visual decisions second.<!\u2013- [et_pb_br_holder] -\u2013><span style='display:inline;box-decoration-break:clone;-webkit-box-decoration-break:clone;background:#ffff00;color:#000;padding:.07em .16em .11em;line-height:1.24;position:relative;top:.08em;'>No noise in between.<\/span><\/h2>\n<p><!-- [et_pb_line_break_holder] -->    <\/p>\n<div style=\"font:500 clamp(18px,1.35vw,22px)\/1.55 Helvetica Neue,Arial,sans-serif;letter-spacing:-.01em;max-width:920px;margin-top:42px;\"><!-- [et_pb_line_break_holder] -->      <pee>I\u2019m Svetlana Glouchkoff, the strategic brand designer behind Glouchkoff Design.<\/pee><!-- [et_pb_line_break_holder] -->      <pee>I work with founders and small teams whose business has developed faster than the way it presents itself. My role is to understand the business, read what the brand currently communicates, and turn that into decisions people can actually use.<\/pee><!-- [et_pb_line_break_holder] -->      <pee>The work sits between strategy and visual execution: enough distance to diagnose the real problem, and enough design experience to know what the recommendation will mean in practice.<\/pee><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"gd-hand-panel\" style=\"align-self:stretch;display:flex;align-items:center;justify-content:center;min-height:360px;\"><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"gd-handwriting-shell gd-hand-copy\" style=\"margin:0 0 42px;\"><svg class=\"gd-handwriting-svg\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"145 145 580 250\" role=\"img\" aria-label=\"Clear enough to use. Distinct enough to remember.\" preserveAspectRatio=\"xMidYMid meet\"><title>Clear enough to use. Distinct enough to remember.<\/title><!-- [et_pb_line_break_holder] --><g><!-- [et_pb_line_break_holder] -->\t<g><!-- [et_pb_line_break_holder] -->\t\t<path class=\"gd-ink-stroke\" pathLength=\"1\" style=\"--gd-delay:0.000s;--gd-duration:0.129s\"  d=\"M179.19,150.84c-5.45,1.6-10.74,3.94-14.91,7.89c-3.97,3.76-6.77,8.8-8.16,14.07c-1.32,5.02-1.69,10.75,0.35,15.63<!-- [et_pb_line_break_holder] -->\t\t\tc2.4,5.74,8.61,9.18,14.72,9.22c7.81,0.06,14.56-5.04,20.82-9.07c1.62-1.04,0.12-3.64-1.51-2.59c-5.12,3.29-10.34,7.24-16.45,8.41<!-- [et_pb_line_break_holder] -->\t\t\tc-5.4,1.03-11.85-1.25-14.45-6.31c-2.08-4.05-1.81-9.14-0.83-13.45c1.07-4.7,3.29-9.21,6.6-12.74c3.94-4.19,9.18-6.56,14.62-8.16<!-- [et_pb_line_break_holder] -->\t\t\tC181.84,153.19,181.05,150.3,179.19,150.84L179.19,150.84z&#8221;\/><!-- [et_pb_line_break_holder] -->\t<\/g><!-- [et_pb_line_break_holder] --><\/g><!-- [et_pb_line_break_holder] --><g><!-- [et_pb_line_break_holder] -->\t<g><!-- [et_pb_line_break_holder] -->\t\t<path 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theme_builder_area=&#8221;post_content&#8221;][et_pb_row use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;none&#8221; custom_padding=&#8221;0px|0px|0px|0px|false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_code module_class=&#8221;gd-inline-section&#8221; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<div style=\"max-width:1440px;margin:0 auto;padding:clamp(84px,10vw,150px) clamp(22px,5vw,76px);color:#000;display:grid;grid-template-columns:repeat(auto-fit,minmax(300px,1fr));gap:clamp(42px,6vw,92px);\"><!-- [et_pb_line_break_holder] -->  <pee style=\"font:800 15px\/1.25 Helvetica Neue,Arial,sans-serif;letter-spacing:.14em;text-transform:uppercase;margin:0 0 34px;\">06 \/ FAQ<\/pee><!-- [et_pb_line_break_holder] -->  <\/p>\n<div><!-- [et_pb_line_break_holder] -->    <\/p>\n<h2 style=\"font-family:Helvetica Neue,Arial,sans-serif;font-weight:800;letter-spacing:-.055em;color:inherit;margin:0;font-size:clamp(42px,5.6vw,92px);line-height:1.1;margin-bottom:40px;\">Useful questions.<!\u2013- [et_pb_br_holder] -\u2013>Actual answers.<\/h2>\n<p><!-- [et_pb_line_break_holder] -->    <\/p>\n<article style='border-top:1.5px solid #000;padding:26px 0;'>\n<h3 style='font:800 clamp(21px,2vw,30px)\/1.15 Helvetica Neue,Arial,sans-serif;letter-spacing:-.025em;margin:0;color:#000;'>Do I need the Strategic Brand Review or a visual identity?<\/h3>\n<pee style='font:500 clamp(18px,1.35vw,22px)\/1.55 Helvetica Neue,Arial,sans-serif;letter-spacing:-.01em;max-width:860px;margin:16px 0 0;color:#000;'>If the business already has a brand but you are unsure what actually needs changing, start with the review. If the need for a new identity is already clear, book a discovery call.<\/pee><\/article>\n<article style='border-top:1.5px solid #000;padding:26px 0;'>\n<h3 style='font:800 clamp(21px,2vw,30px)\/1.15 Helvetica Neue,Arial,sans-serif;letter-spacing:-.025em;margin:0;color:#000;'>Do you work in English and French?<\/h3>\n<pee style='font:500 clamp(18px,1.35vw,22px)\/1.55 Helvetica Neue,Arial,sans-serif;letter-spacing:-.01em;max-width:860px;margin:16px 0 0;color:#000;'>Yes. Projects and communication can be conducted in English or French.<\/pee><\/article>\n<article style='border-top:1.5px solid #000;padding:26px 0;'>\n<h3 style='font:800 clamp(21px,2vw,30px)\/1.15 Helvetica Neue,Arial,sans-serif;letter-spacing:-.025em;margin:0;color:#000;'>Can we work remotely?<\/h3>\n<pee style='font:500 clamp(18px,1.35vw,22px)\/1.55 Helvetica Neue,Arial,sans-serif;letter-spacing:-.01em;max-width:860px;margin:16px 0 0;color:#000;'>Yes. Glouchkoff Design is based in Geneva, Switzerland, and the work can be delivered remotely.<\/pee><\/article>\n<article style='border-top:1.5px solid #000;padding:26px 0;'>\n<h3 style='font:800 clamp(21px,2vw,30px)\/1.15 Helvetica Neue,Arial,sans-serif;letter-spacing:-.025em;margin:0;color:#000;'>What happens during the free discovery call?<\/h3>\n<pee style='font:500 clamp(18px,1.35vw,22px)\/1.55 Helvetica Neue,Arial,sans-serif;letter-spacing:-.01em;max-width:860px;margin:16px 0 0;color:#000;'>We clarify what the business is building, what you need, whether the project is a fit and what the next step would be.<\/pee><\/article>\n<div style='border-top:1.5px solid #000'><\/div>\n<p><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><\/div>\n<p>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#000000&#8243; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; custom_padding=&#8221;0px|0px|0px|0px|false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_row use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;none&#8221; custom_padding=&#8221;0px|0px|0px|0px|false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_code module_class=&#8221;gd-inline-section&#8221; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<div style=\"max-width:1440px;margin:0 auto;padding:clamp(84px,10vw,150px) clamp(22px,5vw,76px);color:#000;color:#fff;\"><!-- [et_pb_line_break_holder] -->  <pee style=\"font:800 15px\/1.25 Helvetica Neue,Arial,sans-serif;letter-spacing:.14em;text-transform:uppercase;margin:0 0 34px;color:#00ffff;\">READY WHEN THE BRAND IS.<\/pee><!-- [et_pb_line_break_holder] -->  <\/p>\n<h2 style=\"font-family:Helvetica Neue,Arial,sans-serif;font-weight:800;letter-spacing:-.055em;color:inherit;margin:0;font-size:clamp(42px,5.6vw,92px);line-height:1.1;max-width:1100px;\">If the business has moved forward, the brand should not be the thing holding it back.<\/h2>\n<p><!-- [et_pb_line_break_holder] -->  <pee style=\"font:500 clamp(24px,2.4vw,36px)\/1.25 Helvetica Neue,Arial,sans-serif;letter-spacing:-.025em;max-width:860px;margin:38px 0 0;\">Start with a focused review, or book a conversation about a broader project.<\/pee><!-- [et_pb_line_break_holder] -->  <\/p>\n<div style=\"display:flex;flex-wrap:wrap;gap:28px;margin-top:54px;\"><a href='https:\/\/tally.so\/r\/7RrkYP' class='gd-btnx gd-shadow-cyan' style='background:#000;color:#fff;border-color:#fff;'>Request a Strategic Brand Review<\/a><a href='https:\/\/calendly.com\/contact-glou\/new-meeting' class='gd-btnx gd-shadow-yellow' style='background:#000;color:#fff;border-color:#fff;'>Book a discovery call<\/a><\/div>\n<p><!-- [et_pb_line_break_holder] --><\/div>\n<p>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>02 \/ HUMAN JUDGMENT AI can make more.I help decide what deserves to exist. AI can generate visuals in seconds. That part is not up for debate. What it cannot reliably do is decide what this particular brand needs, for this audience, in this market, at this point in the business. Ask five tools for [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":290,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-12","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Home - Glouchkoff Design Strategic Brand Design in Geneva<\/title>\n<meta name=\"description\" content=\"Strategic brand design for growing businesses that need clearer visual identity, stronger coherence and more credible brand systems.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/glou.design\/fr\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Glouchkoff Design\" \/>\n<meta property=\"og:description\" content=\"Strategic brand design for growing businesses that need clearer visual identity, stronger coherence and more credible brand systems.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/glou.design\/fr\/\" \/>\n<meta property=\"og:site_name\" content=\"Glouchkoff Design\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-03T10:09:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/glou.design\/wp-content\/uploads\/2026\/08\/Picto_logo_GD-scaled.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"2424\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/glou.design\\\/\",\"url\":\"https:\\\/\\\/glou.design\\\/\",\"name\":\"Home - 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